How to connect/ link your Facebook page account to your Instagram account (1)

 *How to Run Facebook Ads*

Steps:

1:

Create an account with Facebook Ads Manager.

Start creating an ad through Facebook Ads Manager.

Choose an objective.

Choose your audience.

Set your budget.

Create your ad.

Monitor your ad’s performance metrics.

Report on Facebook ad performance

2. *Start creating an ad through Facebook Ads Manager.*

Once you log into the Ads Manager, you’ll see a performance dashboard where all of your campaigns, ad sets, and ads will be listed, including the results they’ve driven for your Facebook page.

Unless you’ve already created an ad for your Facebook page, this dashboard will be empty.

To create a new campaign, ad set, or ad through the Facebook Ads Manager, tab over to the type of ad you want to create. Click the green “Create” button to the far left of these ad types, as shown below. You can see from this screenshot that we’re currently set to create a New Campaign.

3. *Choose an objective.*

Facebook Ads Manager, like many social media advertising networks, is designed with your campaign objective in mind. Before getting started, Ads Manager will prompt you to choose an objective for your campaign:

There are 11 different objectives to choose from. The list includes everything from general brand awareness, to getting installs of your app, to increasing traffic to your online store.

By choosing one of these objectives, you’re giving Facebook a better idea of what you’d like to do so they can present you with the best-suited ad options. As shown in the screenshot above, Facebook’s ad options include:

Brand awareness

Reach

Website traffic

Engagement

App installs

Video views

Lead generation

Messages

Conversions

Catalog sales

Store traffic

4. *Choose your audience.*
Your next step is to configure your target audience. You can do this for each ad set that belongs to the same campaign.